Fashion Forward First Lady

January 14, 2015 Uncategorized 0

Chic and modern, Michelle Obama takes control of her brand image and clothing choices. She’s too smart not to use the branding power of clothes to her advantage as First Lady of the United States. In the U.S., we haven’t talked about a First Lady’s clothes this much since Jackie Kennedy was First Lady. Obama has a high–low thing going on. She wears high- end designer fashions one day and Main Street J. Crew or Target labels the next. What’s interesting about her designer selections is that she tends to favor immigrant American designers like Jason Wu, Isabel Toledo, Doo-Ri Chung, and Maria Pinto, choices that haven’t endeared Mrs. Obama to American establishment designers like Ralph Lauren, Donna Karan, and Oscar de la Renta. By choosing ethnically diverse up-and-coming designers along with Main Street or discount fashions, she’s sending messages in line with the political philosophy of her husband, President Obama. important as her visual identity to chance or to the whims of others. She and her trusted style advisers keep control of her clothing and accessory selections, and she is known to bring her own clothes for a magazine shoot rather than wear what the magazine’s stylist has arranged. She is clearly in charge of her brand. Michelle Obama doesn’t leave something as

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