Plaid Hipster CEO

January 20, 2015 Uncategorized 0

Plaid pants might not appear on your body other than when

you’re heading to a golf course, but entrepreneur CEO Blake

Mycoskie, founder of TOMS shoes, cultivates a hip maverick

style.

He has a collection of plaid pants and he’s worn them to

the White House on visits to presidents Bush and Obama.

(Guess that made the small talk easy.)

Mycoskie credits his grandmother with introducing him

to bright colors and eccentric clothing choices, which

she favored because she thought it made her more

approachable.

And Mycoskie has synced his visual identity and verbal

identity to create a personal brand that’s a mashup of

Indiana Jones and Robin Hood.

Mycoskie brands himself as the “chief shoe giver” to

underscore the fact that TOMS donates a pair of shoes to a

poor child for every pair that it sells. Most mornings he works

in a brightly colored striped bathrobe from his houseboat,

a Jeanneau 53 named Satori, the Japanese word for

enlightenment.

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